Protecting of common interests against the public.
Promoting the reputation and image in market-, opinion-, social- and media research to the public.
Informing the public about the function and importance of market-, opinion-, social- and media research.
Promoting the scientific nature of market-, opinion-, social- and media research.
Creating a forum which offers the members the opportunity to exchange experiences and to discuss of professional issues; both for members of market-, opinion-, social- and media researcher institutes and companies as well as for representatives from universities.
Defining of education standards for job profiles in the field of market-, opinion-, social- and media research, as well as promoting the trainings professional young academics and activating participation in this education.
Initiating of measures against activities which are likely to damage the reputation of market, opinion-, social- and media research as well as the people involved.
Ongoing updating and reviewing of quality standards as well as quality assurance within the market research sector.
Establishing a border between market-, opinion-, social- and media research and non-market research activities (e.g., (sales) activities and implicit misleading under the title of market research)