Welcome to VMÖ Verband der Marktforschung Österreich

About us

The Association of Market Research Austria (VMÖ) is a powerful and independent representation of interests for the Austrian market research sector with 300 members. In this function, it is our task to preserve the scientific nature of market, opinion and social research institutes as well as to promote the trust in and reputation of market research in the public.


Our members are people from market and opinion research institutes, social research, companies, field institutes as well as individuals from agencies and media who are working professionally in market research. In their business they maintain the approved national and international quality standards.


Our Services

We are offering our members an opportunity to share their opinions and experiences on current national and international market research topics and trends. Through ongoing contacts with associations and institutes of related professions, synergies are created that guarantee a dynamic development of our professional field.


VMÖ defines training standards for job profiles in market research. Promoting young talents is a central focus of our business. You and your working performance will benefit through the organization and realization of business events, seminars and workshops on current market research topics.