Online Market Research

On Friday, January 25, 2019, the VMÖ Workshop on “Online Market Research in Practice” took place.   The lecturer Thomas Schabl, Managing Director of, talked about the latest research trends in online research as well as online vs. mobile research. Afterwards he presented the four pillars of panel recruitment and ended up with a…


VMÖ Workshop: Questionnaire creation and programming in practice

The design of questionnaires is one of the most important competencies in market research. Grammar and spelling are only the basis. Methodological wording, appropriate scaling and effect-neutral dramaturgy are the essential elements of a questionnaire that also measures what the researchers want to measure. Good literature is hard to find. Knowledge is mostly based on…


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