On June 11th and 12th, the 53rd Congress of the Professional Association of German Market Researchers (BVM) took place in Hamburg.

The claim of the congress was “From influencer to PoS: What works like in advertising impact research?” In numerous lectures, this topic was highlighted by various (even non-industry) sites, as blogger Vreni Frost, well-known in Germany, explained the success factors in the influencer Marketing from her practice.

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