Meeting of the ISO committee in Berlin

On September 26th a meeting of the market research associations of the D-A-CH region took place in Berlin. Under the chairmanship of Robert Sobotka (VMÖ), Bettina Klumpe (Managing Director ADM), Drs. Frank Knapp (Chairman ADM), Olaf Hofmann (DGOF), Hartmut Scheffler (Managing Director TNS Kantar Germany) and Dr. Ing. Holger Mühlbauer (Managing Director TeleTrust) on quality…

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Review BVM Congress 2018

On June 11th and 12th, the 53rd Congress of the Professional Association of German Market Researchers (BVM) took place in Hamburg. The claim of the congress was “From influencer to PoS: What works like in advertising impact research?” In numerous lectures, this topic was highlighted by various (even non-industry) sites, as blogger Vreni Frost, well-known…

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