For the market and opinion research business, there is no university training such as the medical study for doctors or the law degree for lawyers. Rather, there is economic and social science study at universities and colleges that teach the necessary business, methodological and statistical knowledge.

Below we present the recommended courses for market and opinion researcher:

Business Administration / Consumer Research and Marketing Communication

Vienna University of Economics and Business / Institute for Marketing & Consumer Research

https://www.wu.ac.at/mcore/teaching/bachelor/specialization/

Study Sociology

University of Vienna /Department of Sociology

http://www.studieren.at/studien/soziologie