The design of questionnaires is one of the most important competencies in market research. Grammar and spelling are only the basis. Methodological wording, appropriate scaling and effect-neutral dramaturgy are the essential elements of a questionnaire that also measures what the researchers want to measure. Good literature is hard to find. Knowledge is mostly based on practical experience.

The lecturer will be Johannes Hercher (ROGATOR AG) one of the most experienced and well-known online market researchers in Germany.

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