VMÖ Workshop: Questionnaire creation and programming in practice

The design of questionnaires is one of the most important competencies in market research. Grammar and spelling are only the basis. Methodological wording, appropriate scaling and effect-neutral dramaturgy are the essential elements of a questionnaire that also measures what the researchers want to measure. Good literature is hard to find. Knowledge is mostly based on…

Review ESOMAR Congress Berlin

From September 24th to 26th, the 71st ESOMAR Congress took place in Berlin. For three days, the global community came together to discuss and celebrate under the headline “Brilliance”, the same in the market research industry. It was striking that not a single talk at this congress or even a session whined once – not…

Review planung & analyse insight 2018

On 22nd and 23rd of August, this year’s INSIGHTS congress of the journal “Planung & Analyze” took place. After the GOR in Cologne, the conference “quality in market research” in Vienna, the BVM Congress in Hamburg is the venue for the specialist event for market and opinion researchers. VMÖ Chairman Robert Sobotka was also at…