Review: The “Research & Results” Market Research Show 2018 in Munich

We had two great days in Munich at the Research & Results 2018. We met many national and international colleagues and made some new contacts, held interesting discussions, exchanged experiences, collected ideas, visited workshops and spent a very nice evening at the VMÖ Stammtisch at the “Alter Simpl”. We look forward to meeting you in…

Workshops for the market research business

Beginning in November 2018 the VMÖ will offer educational workshops for market researchers and opinion researchers once a month.   This practical training takes place only Fridays or/and Saturdays.   The program can be found on our website VMÖ Academy.   Lecturers are Austrian experts in their field of expertise.   Information can be requested…

Review ESOMAR Congress Berlin

From September 24th to 26th, the 71st ESOMAR Congress took place in Berlin. For three days, the global community came together to discuss and celebrate under the headline “Brilliance”, the same in the market research industry. It was striking that not a single talk at this congress or even a session whined once – not…

Meeting of the ISO committee in Berlin

On September 26th a meeting of the market research associations of the D-A-CH region took place in Berlin. Under the chairmanship of Robert Sobotka (VMÖ), Bettina Klumpe (Managing Director ADM), Drs. Frank Knapp (Chairman ADM), Olaf Hofmann (DGOF), Hartmut Scheffler (Managing Director TNS Kantar Germany) and Dr. Ing. Holger Mühlbauer (Managing Director TeleTrust) on quality…

Review planung & analyse insight 2018

On 22nd and 23rd of August, this year’s INSIGHTS congress of the journal “Planung & Analyze” took place. After the GOR in Cologne, the conference “quality in market research” in Vienna, the BVM Congress in Hamburg is the venue for the specialist event for market and opinion researchers. VMÖ Chairman Robert Sobotka was also at…

Review BVM Congress 2018

On June 11th and 12th, the 53rd Congress of the Professional Association of German Market Researchers (BVM) took place in Hamburg. The claim of the congress was “From influencer to PoS: What works like in advertising impact research?” In numerous lectures, this topic was highlighted by various (even non-industry) sites, as blogger Vreni Frost, well-known…