Revised edition of ISO published

After several years of worldwide development work, the new version of ISO 20252 (International Standard for Market, Opinion and Social Research) was published on February 13. Responsible for this development process was the Committee 260 of the Austrian Standard International (ASI). In this committee are the largest German-speaking associations with their managing directors or chairmen:…

Review VMÖ Event with Tom De Ruyck

On February 20, the first evening event of the year took place at the Studio 67 in Vienna. The internationally known speaker Tom De Ruyck from Belgium was invited to give a lecture on the topic “Return-On-Investment in Market Research.” The audience of the Austrian market research scene listened to the exciting words of the…

Online Market Research

On Friday, January 25, 2019, the VMÖ Workshop on “Online Market Research in Practice” took place.   The lecturer Thomas Schabl, Managing Director of marketagent.com, talked about the latest research trends in online research as well as online vs. mobile research. Afterwards he presented the four pillars of panel recruitment and ended up with a…

VMÖ Workshop: Questionnaire creation and programming in practice

The design of questionnaires is one of the most important competencies in market research. Grammar and spelling are only the basis. Methodological wording, appropriate scaling and effect-neutral dramaturgy are the essential elements of a questionnaire that also measures what the researchers want to measure. Good literature is hard to find. Knowledge is mostly based on…

Marketagent.com got wings

Marketagent.com darf sich fortan mit der Führung des österreichischen Bundeswappens schmücken und reiht sich damit unter jene 0,4 Prozent der heimischen Betriebe, die berechtigt sind, dieses als staatlich ausgezeichnetes Unternehmen zu tragen. Am 13. November 2018 verlieh Bundesministerin Dr. Margarete Schramböck das Dekret für herausragende Dienste um die österreichische Wirtschaft im Rahmen eines Festakts im…

Review: The “Research & Results” Market Research Show 2018 in Munich

We had two great days in Munich at the Research & Results 2018. We met many national and international colleagues and made some new contacts, held interesting discussions, exchanged experiences, collected ideas, visited workshops and spent a very nice evening at the VMÖ Stammtisch at the “Alter Simpl”. We look forward to meeting you in…

Workshops for the market research business

Beginning in November 2018 the VMÖ will offer educational workshops for market researchers and opinion researchers once a month.   This practical training takes place only Fridays or/and Saturdays.   The program can be found on our website VMÖ Academy.   Lecturers are Austrian experts in their field of expertise.   Information can be requested…

Review ESOMAR Congress Berlin

From September 24th to 26th, the 71st ESOMAR Congress took place in Berlin. For three days, the global community came together to discuss and celebrate under the headline “Brilliance”, the same in the market research industry. It was striking that not a single talk at this congress or even a session whined once – not…