Review VMÖ Event March 14th

INNOVATION – ENGINE OF MARKET RESEARCH Our era is marked by innovations. New technologies and new media are the challenge of market researchers. Clients expect us to be on the pulse of the times. We need to adapt our work to new circumstances. Our services should be constantly evolving to provide our customers with insights…

Review GOR

Von 6. bis 8. März 2019 fand die diesjährige General Online Research (GOR) in Köln statt. Gemeinsam mit der TU Köln veranstaltet die DGOF die größte europäische Fachveranstaltung zu diesem Thema. Alles in allem eine sehr empfehlenswerte Veranstaltung – nicht nur für Online-Marktforscher, sondern für alle, die an Zukunftsthemen unserer Branche interessiert sind.

Next VMÖ workshop on March 22nd

Limbic presentations are crisp, exciting, provide surprising turning points and eliminate unimportant details. What for? Sell ​​limbic presentations! Products, ideas and projects. Datum: Freitag, 22. März 2019 Uhrzeit: 9:00 bis 17:00 Uhr Ort: EWS Europa-Wirtschaftsschulen, Liechtensteinstraße 3, 1090 Wien Teilnahmegebühr für VMÖ Mitglieder € 150,-  (inkl. gemeinsamen Mittagessen) Weitere Informationen und Anmeldung: akademie@vmoe.at We are…

Revised edition of ISO published

After several years of worldwide development work, the new version of ISO 20252 (International Standard for Market, Opinion and Social Research) was published on February 13. Responsible for this development process was the Committee 260 of the Austrian Standard International (ASI). In this committee are the largest German-speaking associations with their managing directors or chairmen:…

Review VMÖ Event with Tom De Ruyck

On February 20, the first evening event of the year took place at the Studio 67 in Vienna. The internationally known speaker Tom De Ruyck from Belgium was invited to give a lecture on the topic “Return-On-Investment in Market Research.” The audience of the Austrian market research scene listened to the exciting words of the…

Online Market Research

On Friday, January 25, 2019, the VMÖ Workshop on “Online Market Research in Practice” took place.   The lecturer Thomas Schabl, Managing Director of marketagent.com, talked about the latest research trends in online research as well as online vs. mobile research. Afterwards he presented the four pillars of panel recruitment and ended up with a…

VMÖ Workshop: Questionnaire creation and programming in practice

The design of questionnaires is one of the most important competencies in market research. Grammar and spelling are only the basis. Methodological wording, appropriate scaling and effect-neutral dramaturgy are the essential elements of a questionnaire that also measures what the researchers want to measure. Good literature is hard to find. Knowledge is mostly based on…

Marketagent.com got wings

Marketagent.com darf sich fortan mit der Führung des österreichischen Bundeswappens schmücken und reiht sich damit unter jene 0,4 Prozent der heimischen Betriebe, die berechtigt sind, dieses als staatlich ausgezeichnetes Unternehmen zu tragen. Am 13. November 2018 verlieh Bundesministerin Dr. Margarete Schramböck das Dekret für herausragende Dienste um die österreichische Wirtschaft im Rahmen eines Festakts im…